In the AI search era, a new customer acquisition entry point is emerging for local businesses.
Ads are becoming more expensive and leads feel less predictable. At the same time, more customers are turning to AI search for local businesses, using Google and AI-powered search to find services they can contact directly.
What is GEO (Generative Engine Optimization)?
GEO (Generative Engine Optimization) refers to optimising a business so it can be better understood, referenced, and recommended by Google and AI-powered search engines.
Unlike traditional SEO, which focuses on rankings, GEO focuses on:
- whether AI truly understands your service
- whether you appear in the right search context
- whether users are guided toward direct enquiries
As AI search becomes a new entry point, GEO is emerging as a practical way to generate AI search leads.
Why customer acquisition feels harder now
You may already be noticing that:
- Facebook / Instagram ads keep getting more expensive
- Platform traffic is increasingly unstable
- The same budget now generates fewer enquiries
The issue isn’t your service — it’s the shift toward search and Google AI search as the starting point for decisions.
What Flare Creations does
Flare Creations is not a traditional marketing agency, nor simply an ads or content execution team.
We focus on one thing: applying GEO (Generative Engine Optimization) to real local customer acquisition scenarios.
Our work centres on a practical question:
When customers search via Google or AI,
are you visible,
and can they contact you directly?
This is our approach to AI-driven customer acquisition for local businesses.
GEO and AI search entry points work especially well for industries where direct enquiries drive conversions, such as:
- Beauty & aesthetics businesses
- Education and tuition centres
- Local services driven by WhatsApp or call enquiries
If your business depends on real local business enquiries, this approach is worth exploring early.
Why test first (instead of going all-in)
GEO isn’t valuable because it’s new — it’s valuable because you can test it cheaply.
For most local businesses, GEO isn’t about whether to adopt it — it’s about whether it’s worth committing heavily right now.
Our approach is simple:
- we don’t ask you to abandon existing channels
- we don’t push large upfront budgets
- we don’t make untestable promises
👉 We focus on identifying new lead entry points before existing channels become too expensive or saturated.
What the test is meant to validate
The goal isn’t volume, but to determine whether AI search leads can translate into real local business enquiries for your specific industry.
This approach is sometimes referred to as GEO marketing, but its value lies in whether it produces measurable enquiries.
Next: check viability for your industry
If you’d like to explore:
- whether GEO fits your industry
- whether AI search can generate enquiries
- whether it’s worth testing as a new acquisition channel
👉 Check industry viability (Beauty / Education)
Our positioning
Flare Creations focuses on designing and testing local customer acquisition entry points for the Google and AI search era (GEO), helping businesses validate new channels with controlled risk.